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Best practices to build effective paywall

paywall-image

Paywall is screen or part of user interface to restrict/guide user about paid plans and features.​

Building effective paywall UI is as important as implementing In-App Purchase flow. Here are some points about tips to improve paywall designs as well avoid hustle while getting final approvals from respective platform.

Types of paywalls
  • There are two main types of paywalls.
  • Hard Paywalls completely block access to content or features until the user subscribes or pays.
  • Soft Paywalls (or metered paywall) allow users to access a limited amount of content or features for free before prompting them to subscribe

Tips for paywall design​

  • Present essential information in a clean, easy-to-read format.
  • Keep paywall UI simple and intuitive.
  • Showcase key benefits upfront.
  • Mention the billing cycle.
  • Leverage social proof as it helps build trust by showing that others have already benefited from the subscription.
  • Explain cancellation policies using stepper like UI.
  • Provide trial transparency.
  • Offer a money-back guarantee that makes user feel safe while spending.
  • Adjust paywall placement,for example, interrupting the user flow to show paywalls is bad practice.
  • Avoid dark patterns or designs as these can lead to negative user feedback, higher refund requests, or even compliance issues.
Other references
  • For more tips refer this blog.
  • For paywall and in-app purchase instructions for Apple platform read official Guidelines.
  • You can refer paywalls designs from RevenueCat, Qonversion or popular application such as ChatGPT, Spotify, Hotstar for no-code paywalls.